Client: Mansoor Autos

Project Link: https://www.mansoorautos.com/

The Brief

The traditional process of buying auto parts was often a complex and time-consuming task for customers. It was difficult to visit different shops to find the right tires, rims, or car care products. Mansoor Autos needed a platform that would help customers easily and confidently find and purchase the correct parts for their car online. They required a clean, organized, and reliable e-commerce solution.

The Creative Strategy

Our design approach was focused on simplifying the user’s experience. The goal of this strategy was “An Easy Shopping Journey.” We developed a clear and organized website structure so that users could easily find products. In addition, we focused on placing every product in its correct category so that there would be no difficulty in searching.

Design Execution

System Design: We developed a robust e-commerce system with a clear hierarchy. Main navigation was used for large product categories, such as tires and rims, while filtering options allowed customers to search for products by car model, tire size, and brand.

Iconography & Typography: We designed a custom set of icons for key categories like tires, rims, and car care that were instantly recognizable. We chose a legible font (like Arial) for product details and prices and set strict guidelines to ensure optimal readability on mobile devices.

Color-Coding: A color-coding system was used on the website to highlight key information for users. For example, promotional banners were shown with prominent colors so that customers could see them easily, and a consistent color was used for buttons to make their purpose clear.

The Result

The new e-commerce website completely transformed the shopping experience for customers. Customer satisfaction increased significantly, and sales data proved that the website’s design played a major role in business growth. Thanks to its online presence, Mansoor Autos is now reaching new customers and building its reputation beyond the local market.

Design Disciplines:  E-commerce Web Design, UI/UX Design, Information Architecture, Digital Branding