“Oakwood Legal” – Professional WordPress Website for a Law Firm

Client: Oakwood Legal Group

Industry: Legal Services

Link: [Link to the live project or a demo link]

Project Overview

Oakwood Legal Group, a reputable law firm specializing in family law, required a new digital presence that conveyed trust, authority, and professionalism. Their existing website was generic, slow, and failed to differentiate them in a competitive market. The primary objective was to build a secure, informative, and accessible website that would serve as a primary lead generation tool.

The Challenge

• Lack of Trust: The old design looked dated, which undermined the firm’s credibility with potential clients.

• Poor Performance: The site scored below 40 on Google PageSpeed Insights, leading to a high bounce rate.

• No Clear Call-to-Action: Visitors were unsure how to get in touch, with contact information buried deep within the site.

My Solution & Development Process

I engineered a solution from the ground up by developing a custom, block-based WordPress theme that was both highly secure and easy to manage.

1. Professional & Accessible Design: Using Figma, I designed a clean, structured, and trustworthy interface. The design adheres to WCAG 2.1 accessibility standards, ensuring it is usable by everyone. A prominent “Free Consultation” call-to-action was placed strategically throughout the site.

2. Performance-First Development: The theme was built with a minimalist approach, avoiding bloated plugins. All assets were optimized, and an efficient caching strategy was implemented, resulting in the new site achieving a 96 Google PageSpeed score and loading in under 1.5 seconds.

3. Custom “Attorney & Services” Post Types: I created custom post types for “Attorneys” and “Practice Areas,” allowing the firm to easily add new team members and detail their services. This structured data also benefits SEO.

The Results & Outcome

The new website dramatically improved Oakwood Legal’s online presence.

• Within three months of launch, leads generated from the website’s contact form increased by over 200%.

• The site’s organic search ranking for key local terms like “[City] family lawyer” climbed into the top 5.

• The firm received positive feedback from clients on the website’s professionalism and ease of use.

Technologies Used

• Platform: WordPress

• Languages: PHP, JavaScript (ES6), HTML5, SASS

• Tools & Libraries: Advanced Custom Fields (ACF), WP Rocket, Figma

• Hosting/Deployment: Cloudways