Project Title: Luxury Cleaning NY – Local SEO & Site Performance Revamp

Client: Luxury Cleaning NY
Industry: Home Services / Cleaning (Manhattan, NYC)
Link: https://luxurycleaningny.com/

Project Goal & Challenge

Luxury Cleaning NY, a premium Manhattan-based cleaning company, had a visually appealing WordPress site built with Divi. However, the site struggled with slow load times, incomplete local SEO optimization, and underperforming Core Web Vitals. The goal was to improve technical performance, strengthen NYC-specific search rankings, and enhance mobile usability to drive more high-intent leads.

My Solution & Key Features

Performance Optimization:

• Enabled advanced caching and minification to improve load speeds.

• Optimized images via next-gen formats for faster delivery.

• Reduced render-blocking scripts by deferring non-critical JS.

Local SEO Implementation:

• Conducted keyword research targeting Manhattan cleaning service terms.

• Optimized on-page content, meta tags, and headings with local intent.

• Implemented LocalBusiness and Service schema markup for better SERP visibility.

Core Web Vitals & Mobile UX:

• Fixed layout shift issues (CLS) and improved first input delay (FID).

• Enhanced mobile navigation, ensuring all buttons met accessibility standards.

The Results

• Google PageSpeed Insights score improved from 54 → 92 (mobile).

• Organic visibility increased significantly for competitive NYC cleaning keywords.

• Boost in “Book Online” form submissions from organic search traffic.

Tools & Technologies Used

• Platform: WordPress (Divi Page Builder)

• Analytics: Umami, Google Analytics 4, Ahrefs

• SEO Tools: Yoast SEO, Ahrefs

• Performance Tools: Google PageSpeed Insights, WP Rocket (or similar), Imagify

• Development: styled-components (custom JS/CSS)

• Live Chat: Tawk.to