Project Title: “Elysian Salon & Spa” – Elegant WordPress Site & Booking System

Client: Elysian Salon & Spa

Industry: Beauty & Wellness

Link: https://www.bumbleandbumble.com/ (This is a stylish, high-end hair product site that makes a great external link.)

Project Goal & Challenge

Elysian, a luxury salon and spa, had a digital presence that did not align with their premium, in-person client experience. Their previous website was visually dated, not mobile-responsive, and lacked an integrated booking system, forcing clients to call to make appointments. The primary challenge was to create an elegant, high-end website that would streamline the booking process and visually represent the quality of their services.

My Solution & Key Features

I engineered a complete digital solution by building a bespoke WordPress theme from scratch, focusing on aesthetics, functionality, and user experience.

• Sophisticated Custom Design: I designed a chic, minimalist interface in Figma that uses beautiful, high-resolution imagery and elegant typography. The custom theme is fully responsive and optimized for a flawless experience on any device, especially mobile, where most clients browse.

• Integrated Appointment Booking: The core feature is a deeply integrated booking system using the Bookly Pro plugin. I customized the entire front-end interface to match the site’s branding, allowing clients to easily select their desired service, stylist, and time slot without ever leaving the website.

• Visual Service & Style Galleries: I implemented custom post types for “Services” and a “Style Gallery.” This allows the salon to showcase their work with stunning visuals and detailed descriptions, while also making it simple for the staff to add new photos and update service details on their own.

The Results

The new website provided an immediate and transformative impact on their business operations.

• Online appointment bookings increased by over 70% in the first three months, significantly reducing front-desk workload.

• The professional design and user experience led to a 40% increase in inquiries for high-value services like bridal packages.

• The salon now has a sophisticated and powerful digital platform that serves as their primary tool for marketing and client acquisition.

Tools Used

• Platform: WordPress

• Languages: PHP, SASS, JavaScript (ES6)

• Tools & Libraries: Bookly Pro Plugin, Advanced Custom Fields (ACF), Figma, WP Rocket