Project Title: BookCleany – Technical SEO & Performance Overhaul

Client: BookCleany
Industry: SaaS / Service Booking Platform
Link: https://bookcleany.com/

Project Goal & Challenge

BookCleany is a SaaS-based platform for booking cleaning services. While it offered strong functionality for service providers, the website was held back by slow loading speeds (averaging ~6.5 seconds), poor Core Web Vitals scores, and under-optimized SEO. These issues were reducing search visibility, hurting conversions, and creating a less-than-ideal mobile experience for users.

The primary challenge was to significantly enhance site performance, SEO rankings, and mobile usability — all without compromising existing functionality or disrupting the established user experience. This meant working on both front-end and back-end optimizations while ensuring the site remained visually consistent and fully operational during the process.

My Solution & Key Features

Performance Optimization:

• Reduced page load times from ~6.5s to under 2s.

• Implemented server-level caching with WP Rocket.

• Optimized all images using Imagify and next-gen formats (WebP).

• Minified and deferred CSS/JS to prioritize critical rendering.

SEO Implementation:

• Performed keyword research for cleaning service booking-related terms.

• Optimized meta titles, descriptions, and headings for all main pages.

• Added structured data (Local Business + Service schema) to improve SERP appearance.

Core Web Vitals & Mobile UX:

• Fixed layout shifts (CLS) and improved First Input Delay (FID) through code adjustments.

• Enhanced mobile menu accessibility and click targets for better Google mobile-first indexing.

• Improved above-the-fold loading to pass LCP benchmarks.

The Results

• Organic traffic increased by ~180% within 3 months.

• Improved Google PageSpeed Insights score from 48 → 92 (mobile).

• Achieved top 3 rankings for several high-intent keywords in the cleaning/booking niche.

• Conversion rate from organic traffic improved by over 70%.

Tools & Technologies Used

• Platform: WordPress

• SEO Tools: Ahrefs, Screaming Frog, Google Search Console

• Performance Tools: Google PageSpeed Insights, WP Rocket, Imagify

• Other Plugins: Rank Math SEO, Schema Pro, Contact Form 7, Cloudflare CDN