Project Title: Elegant & Stylish Booking Website for a High-End Hair Salon

🌐 Project Link: https://www.bleachlondon.co.uk
🙋‍♂️ Client: Aura Salon
🌍 Country: Australia
🛠️ Technologies Used: WordPress, Blocksy Pro, Bookly Pro, Smash Balloon Instagram Feed, ACF Pro

📄 Project Overview

Aura Salon is a trendy hair salon in Melbourne, Australia. Their specialty is advanced hair coloring. They wanted a stylish website that acts as their online portfolio and booking system — much more professional than relying only on Instagram.

❗ The Challenge

The team spent too much time replying to DMs for prices and availability. Without a website, they couldn’t show their premium services properly, and it was hurting their brand and profits.

✅ Our Solution

We built a modern, WordPress website focused on visuals and easy booking.

• Lookbook Gallery: We used a grid-style gallery of hairstyles that acts like a digital portfolio. 
• Service Menu with Pricing: Clearly listed services with descriptions and prices, reducing repetitive client questions. 
• Booking by Stylist: Each stylist has a profile page with bio, gallery, and calendar. Clients book directly with their preferred stylist. 
• SEO Focused: Optimized the website to rank for top-tier keywords like “balayage expert Melbourne” and “high-end hair salon Australia.” 

🎯 The Result

The salon saved 15+ hours weekly on admin tasks. Bookings for premium services increased by 35%, and the brand now appeals to high-income clients seeking personalized, expert-level care.

🔍 SEO Keywords:

hair salon Melbourne, book hair appointment AU, best balayage stylist, premium hair care Australia