“The Artisan Bakery” – A Custom WordPress & WooCommerce Website

Client: The Artisan Bakery

Industry: Food & Beverage / Local Business

Link: envolsolutions.com

Project Overview

The Artisan Bakery, a beloved local bakery known for its handcrafted bread and pastries, needed to transition from an outdated, non-responsive website to a modern, engaging, and e-commerce-ready digital storefront. Their primary goals were to increase local visibility, allow customers to pre-order specialty items online, and create a website that truly captured the warmth and quality of their brand.

The Challenge

• Outdated Design: The previous site was not mobile-friendly, resulting in a poor user experience for over 60% of their visitors.

• No E-commerce: All orders were taken over the phone, leading to inefficiencies and missed sales opportunities.

• Difficult to Update: The old system was clunky, making it impossible for the owner to update the daily specials or add new products without technical help.

My Solution & Development Process

I developed a comprehensive solution by building a completely custom WordPress theme integrated with WooCommerce. My process focused on three key pillars:

1. User-Centric Design:
   Starting with Figma, I designed a warm and inviting user interface that puts their beautiful product photography front and center. The design is fully responsive, providing a seamless experience whether a customer is browsing on a phone while on the go or on a desktop at home.

2. Custom WooCommerce Integration:
   I set up and configured a WooCommerce store to handle online pre-orders. This included creating custom product fields for pickup dates, integrating a secure payment gateway (Stripe), and designing an intuitive one-page checkout process to minimize cart abandonment.

3. Empowering the Client:
   Using Advanced Custom Fields (ACF), I built a flexible and incredibly user-friendly backend. The bakery owner can now easily add new products, update their weekly menu, post blog articles about their baking process, and manage all online orders from a simple dashboard, all without writing a single line of code.

The Results & Outcome

The launch of the new website was a remarkable success.

• Within the first month, online pre-orders accounted for 35% of their total weekly sales.

• The website’s bounce rate decreased by 50% due to the improved mobile experience and faster loading times (achieving a 94 Google PageSpeed score).

• The owner reported saving 5+ hours per week by no longer having to manually take and process phone orders.

The Artisan Bakery now has a powerful digital asset that not only drives revenue but also strengthens their connection with the local community.

Technologies Used

• Platform: WordPress

• E-commerce: WooCommerce

• Languages: PHP, JavaScript (ES6), HTML5, SASS

• Tools & Libraries: Advanced Custom Fields (ACF), Stripe API, Figma

• Hosting/Deployment: Hostinger